Time is fast running out for UK businesses

Don’t you just love the UK Government? UK businesses are just getting over the huge cost and upheaval from the Automatic Enrolment regime and now we have another one to deal with. You’ll love this.

They call it ‘Making Tax Digital.

Of course we don’t yet know exactly how it works, because as you know, the Government does have a habit of changing its mind (just look at the introduction of Automatic Enrolment). Anyway, here is the essence of what they are saying:

  • It is likely to apply to businesses with annual turnover above £10,000 (which is most businesses in the UK),
  • Although there may be a few limited exemptions, businesses will have to use digital tools (such as QuickBooks Online for their accounting system),
  • Businesses will send summary data to HM Revenue & Customs about their business each quarter (and this is why they will need to go digital),
  • HM Revenue & Customs has confirmed they will not be providing their own bookkeeping/accounting software. This means you will have to sort out your own cloud accounting solution, and
  • It is planned to start in April 2018, which isn’t far away!

That’s a very quick overview. If you want more detail HM Revenue & Customs has published its consultation document.  You can read about it here on the Governments website (although it doesn’t make very exciting reading!).

MTD

So what does this mean for you?

Very simply it means you will probably need to move your financial accounting system onto a cloud accounting system, such as QuickBooks Online https://www.quickbooks.co.uk/.

If you’re not sure what a cloud accounting system is think of it as the difference between traditional banking and online banking.

When online banking first came in there was resistance and worry over security. Now most people use online banking.  It makes our lives easier.  We can transfer money far quicker than writing out cheques and posting them.  We can check our bank balance whenever we need to.  We can move money between accounts instantly.

A cloud accounting system has many advantages over more traditional accounting systems (manual books and records, spreadsheets and desktop systems such as Sage Line 50).

Find out about the benefits of cloud accounting

Our firm specializes in cloud accounting systems.

Request a free Cloud Review Meeting (either online or at our office) by emailing nicole@wheelers2020.co.uk.

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October Newsletter

Welcome to our monthly newswire. We hope you enjoy reading this newsletter and find it useful.

Best wishes,

Wheelers

Creating a healthy workplace

We all know how important the work environment is in terms of productivity, creativity and job satisfaction. All businesses strive, or should strive to achieve a healthy work environment for their employees. But what constitutes a healthy work environment? Literal health, as in good ventilation, natural lighting and lots of plants? Psychological health, as in job security and respect for employee values? Or is it supplying the means to get healthy, such as an onsite gym and a cafeteria serving healthy food?

Culture

One of the most important indications of a psychologically healthy environment is laughter. Colleagues who laugh together tend to work well together. Laughter is a sign of comfort within the work place and a bit of fun should be encouraged. Open-door policies that encourage free sharing of ideas are an important element in creating a healthy and positive culture in your business. Employees who are listened to feel valued, and also feel that they can make a tangible difference to the business, which enhances job satisfaction. 

Air Flow

Optimise air flow in your office by removing as many obstacles as possible. That means that partitions or cubicles should be raised slightly off the floor and occasionally rearranged to shift air flow. Keep ventilation systems in good working order, have them serviced regularly and keep the filters clean.

Go Green

Go green, literally, and invest in a few plants in and around the office. Placing a plant near your computer will help to absorb some of its emissions. It will also soothe your eyes when you look away from your screen (which you should do every 20 minutes), as well as brighten up the office a bit.

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Fitness Facilities

A growing trend is for businesses to provide facilities for employees to improve and maintain their physical health. Often this means that they install a gym on the premises for employees to work out before or after work, or even during lunch. An alternative for businesses that are too small to install an entire gym is to subsidise gym membership for staff.  Another option is to have meetings on the move. Instead of sitting around a table in a stale room to discuss ideas, take the meeting for a walk in the (comparatively) fresh outdoors or perhaps try a standing meeting with a cup of coffee.

Google ChromeBook

 What is it?

A Chromebook is a laptop running Google Chrome OS as its operating system. The devices are designed to be used primarily while connected to the internet, with most applications and data residing in the cloud. They are not designed to be full featured laptops like Windows or Apple machines.

google-chromebook

Are they any good for business users?

Chromebooks are an interesting option for businesses because they are cheaper to buy and service than typical laptops running Windows. In addition, they are set up to use cloud computing which works well for businesses wanting staff to keep their files on a server rather than on their laptop. Chromebooks also offer the prospect of radically reducing the amount of time IT staff spend ‘keeping the lights on’ for devices, and they offer high uptime, low service costs, and scalable deployment of new web-based applications and content. There are other advantages – quick start-up times (they use flash-based storage rather than traditional hard disks), excellent battery life and optional 3G/4G connectivity for go-anywhere mobile working. Crucially, Chromebooks require (almost) zero maintenance. There are no lengthy patch / update cycles, upgrades, antivirus or anti-malware installs.

They are very secure

These days, security is paramount. On a Chromebook, files are safely stored in the cloud and the file system on a Chromebook is locked down with encription.

There are some disadvantages

Working with a Chromebook requires a mindset shift away from localised storage and applications. If your staff are not prepared to embrace corporate Gmail and Google Apps, then one of the biggest arguments against using a Chromebook is its reliance on an internet connection to do anything useful. In addition, they are not as powerful as Windows or Apple machines for intensive tasks like graphic design.

Which one should you buy?

Most of the major laptop manufacturers such as Acer, Toshiba, Dell, Asus, Lenovo and Samsung make Chromebooks. You can buy them with Core i5 or even Core i7 processors and plenty of storage too. You can have a screen size from 10.1 inches right up to 15 inches and can even have a touchscreen.

Prices start from about £160 for a basic model and go right up to about £1,000 for a top of the range Chromebook such as the Google Chromebook Pixel. For businesses that want to equip a few team members with cost-effective laptops which encourage staff to save files to a central server, the Chromebook is a viable option. For businesses, a model priced at around £250 should have a good enough specification to do the job. However, you need to ask is the Chromebook right for your firm; do you need more traditional based machines?

Email Etiquette

These days, everyone is under pressure. We respond to email from computers, tablets and smartphones. We are all working harder and sometimes we can fall into bad habits when it comes to our email etiquette. Here are a few tips to help counter this:

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Open emails quickly and respond

It is very frustrating to send emails and not get a single response. The sender will begin to wonder if the emails even went through or whether they have been delayed. You can respond to communicate that you have received the message and you will read it in greater detail at a later time. It gives the sender peace of mind.

Communicate clearly

Long-winded emails never get the attention of the reader. Get to the point quicker to ensure people read and understand your message. However, avoid slang and shorthand in your email, as that will come across as unprofessional. Your subject should match what you have typed in the message body and attachment. Double check for any typos before you send and don’t trust spell checker as it doesn’t pick up every mistake.

Address people properly

One of the dangers of communicating via email is that it is quite casual. However if you are addressing someone in a formal email, do so properly. For example, use “Dear Mr Smith” if you are responding to a customer complaint email.

Be careful with forwarding messages

Assess the benefit or usefulness and validity of an email before forwarding to others. Always take the time to type a personal comment to accompany the forwarded email so that the person receiving knows you have read it and what you want them to do.

Manage attachments

If you are sending an attachment with an email message, try to keep the number of attachments to a minimum. It you send 10 attachments there is always the danger that one of them could be missed. In addition, people tend to use smartphones a lot for email. They may not wait to download large attachments if they are rushing around. As such, make sure that your attachments have fairly small file sizes.

Formatting

Email formatting and accuracy are important, especially in a business context. Email has essentially replaced the handwritten letter in modern society. As such, format your text so that it looks tidy. With email, it is attention to detail that makes all the difference when it comes to conveying a professional image.

How to write a perfect press release

A well-written press release should be short, to the point and contain all the essential information in the first paragraph. Most importantly, it should be a story that be published without too many changes as, all the facts are there and the content is well structured. Here are a few tips to help you to put together a good press release:

Put in the most newsworthy information

Who, what, when, where should be at the top, with the least important information at the bottom – this is called the inverted pyramid model and it is how journalists are trained to write.

Facts and photos

Boost your story with relevant data and good photos (ideally taken by a professional photographer, not taken on a smartphone). Include one photo and say “more available” rather than clogging up journalists’ inboxes with big files.

Call a spade a spade

A journalists’ job is to untangle professional jargon before it reaches the press. You can make their life a bit easier by avoiding technical terms and writing in plain English.

Quotes

Quotes are important but they need to add something to the story without repeating information contained elsewhere. Try to avoid being “thrilled” “honoured” or “excited”.

Don’t attach your story, put it in the body of the email

Don’t send one line emails saying “See Attachment”. It may not be opened. Always paste the press release directly into an email so it can be easily read on a smartphone or tablet.

Give it a good headline

Your headline should tell the story even if a person doesn’t actually read the rest of your article. If you want ideas on how to write a good headline, just pick up a newspaper and have a read. Which headlines catch your eye and why? Now try to write a similar headline for your press release.

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September Newsletter

Welcome to our monthly newswire. We hope you enjoy reading this newsletter and find it useful.

Best wishes

Wheelers

The benefits of outsourcing non-core business functions

How many times have you heard the buzzword ‘Outsourcing’? In today’s hyper-connected world, outsourcing is possible from any offshore location and for any kind of business. Some of the main processes which are increasingly being outsourced are HR management, IT services, marketing services and general administration. Management of these functions tends to stay in-house, but the lower level work is being outsourced more and more.

Cost

One of the most obvious benefits of outsourcing a function to an external supplier is the financial saving. Whether it’s office space, human resources, technology or general expenses, the business ends up with increased savings and also has access to an extremely talented workforce (potentially even around-the-clock service, if required).

Efficiency

When businesses outsource their administrative processes, they enjoy efficiency gains. Outsourcing companies tend to have the latest technology, staff with up-to-date skill sets and much bigger teams. This allows the staff in the business the time to focus on higher value tasks such as sales, or creating strategies for growth.

Focus

Outsourcing can take pressure off the management team, allowing them to focus more on developing the business. The team can divert their attention to important core functions like improving customer engagement, research & development and providing high value services. This can have a positive impact on overall business performance.

Simplify

If non-core functions are outsourced, the business becomes a lot leaner. There are less people to manage, less office space required, less problems to deal with and so forth. This also means that systems, technology, etc. can be cut down in scale which further simplifies the operations of the business, reduces cost and reduces the need for managers to invest as much time.

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Microsoft gets it right with Windows 10

The reviews are good. So has Microsoft finally got it right with Windows 10? The new operating system (OS), available as a free upgrade for existing Windows 7 and Windows 8 (not including corporate) users, is built from the ground up to pursue Microsoft’s vision of a unified OS that spans all devices without alienating any one platform. Windows 10 is designed so that a single user experience spans every piece of technology – laptops, tablets, desktops, phones and everything in between. (And in case you’re wondering: there is no “Windows 9” – Microsoft skipped it, going straight from 8 to 10).

This new OS is chock-full of fresh features. To name just a few: a lean, fast Internet Explorer replacement called Edge; Microsoft’s Siri-like voice-controlled virtual assistant, Cortana; and the ability to stream real-time games to your desktop from an Xbox One in another room.

So, what is the new OS like for business users? Well, Windows 10 is a welcome return to form. The Start menu, inexplicably removed from Windows 8, is back and working the way you expect it to. Those live tiles from the Windows 8 home screen still exist, but they’ve been attached to the Start menu, where they make a lot more sense. The good old Start button has been a fixture on the lower left corner of the Windows desktop since the days of Windows 95, offering speedy access to apps and settings. The entire Start menu can be shrunk or expanded to suit your liking. It’s essentially a miniaturized version of the full screen Start menu we saw in Windows 8. If you don’t like the tiles you can unpin them, leaving you with the narrow column of frequently used apps that is well known to all Windows users.

Instead of placing a search box in the Start menu, or hiding it completely as is the case in Windows 8, Windows 10 sticks it front and centre on the Taskbar. This is a smart move, as it’s always there ready to serve up whatever you need to find or want to know. The first time you click on the box, you’ll see a prompt to enable Cortana. That’s because Cortana and search are pretty much one and the same in Windows 10. In fact, search is just part of the virtual assistant’s remit.

Unless there’s a specific feature in Windows 7 or Windows 8 that you can’t live without the new features combined with the familiarity of Windows 7 make the new OS very attractive. It’s even better if you have several devices which can run Windows 10 – particularly a phone – as the tight integration means you can set reminders on the go and pick them up on your PC, say, when you get home or into the office. That’s just one tiny example, of course. The bottom line is that Windows 10 is a great operating system. Indeed it’s fair to say even at this early stage that it’s the best Windows yet. It’s not perfect, of course, and there will undoubtedly be bugs that need fixing, so expect patches and updates very soon. However, as Windows 10 matures, there is no reason why businesses won’t start the transition across to the new system.

Authority versus leadership

A great manager is one who is a true leader. They tend not to be authoritarian in their approach.

An individual in authority makes use of power in order to get people on side or to undertake an activity with him or her. Such a person has the backing of whatever laws or rules are there and therefore they are able to get others to perform their part in achieving a particular objective. By contrast, a leader gets people to perform a task or embark on a journey out of their own interest. These people are able to identify with whatever the leader is doing and as such make conscious efforts to work towards the same goals as the leader in order to achieve set objectives.

Authority comes in various forms and can be seen by the way a particular person exerts his or her power on others. A leader allows those who follow to make their own choice: This is the most significant distinction between a leader and someone who has authority. A leader always ensures that his or her followers make their own choice to follow his or her lead without being forced or asked to do so. Anyone in your business can become a “leader” irrespective of their formal role within the firm. Just because you have a formal title of “manager” does not mean you are a leader. Here are a few leadership tips:

Have a clear vision

If you don’t know where you are heading, how will you know when you have arrived at the destination? Put differently, it is essential that you create a clear vision of what you want the team to achieve so that it can be understood by everyone.

Learn to be a good listener

You are the leader and have many ideas, opinions and solutions. Your team know this but also want to be able to offer their views and feel like they have been heard. A good leader recognises this and focuses most of their communication on listening.

Be someone who makes decisions

As a leader you need to weigh up the upside and downside of any particular option and then decide. Team members may not always support your decisions 100% or may not have taken exactly the same decision. On the other hand they will respect you for making a decision and doing so quickly.

Empower your team

One of the big advantages of a team is the range and variety of skills and experience that is available. You know what you are good at and not so good at, so empower those to do what they do best.

Leadership

Why your firm needs a grievance procedure

As an employer, you need to have reasonable procedures in place to resolve workplace disputes. Those procedures cover two areas – your complaints against an employee or where your employee has concerns, problems or complaints.

Where one of your employees has concerns, problems or complaints about their working conditions or relationships with colleagues, these are “grievances”. An employee is entitled to raise a grievance with their manager about any aspect of their working life that they are unable to resolve informally.

Why have grievance procedures?

Resolving workplace disputes quickly and effectively is good management practice, although there is more to it than that. Having procedures in place to deal with workplace disputes ensures that employees are not treated unfairly or inconsistently. The employees will also know that their grievances will be listened to, and if necessary appropriate action will be taken to resolve the issues.

Written grievance procedure

Your grievance procedure needs to be in writing so that employees will know what to do if they have an issue about any aspect of their working life, be it about their work or their relationship with a colleague. Managers will also know what to do if they are approached informally by an employee about a grievance they have, or if a formal grievance is raised.

It can be tempting, particularly in smaller businesses, not to have a formal written grievance procedure and to rely on informal measures instead. However, this carries the risk of inconsistent application and interpretation, and employees are left unsure of how their workplace dispute will be resolved. This can also lead to legal complications for the business in the future. As such, it is important to have a written grievance procedure in your firm.

A reasonable grievance procedure

ACAS has issued guidance about formulating your grievance procedure. The guidance is not prescriptive, but employers are expected to follow it. The guidance recommends adopting what it describes as “reasonable” procedures..

Contact us:

6 Providence Court
Pynes Hill
Exeter
Devon
EX2 5JL

Contact: 01392 360660
Email Address: info@wheelers2020.co.uk
Website: http://www.wheelers2020.co.uk

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Watertight Marketing Event

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Watertight

Every small business owner wants to stop leaking profit.

 

The marketing function is absolutely vital to the success of any business, but it’s a subject that many entrepreneurs find difficult.  Most have no marketing plan and wouldn’t know where to start. Now local business owners have the opportunity to attend and benefit from a workshop presented by Bryony Thomas, award-winning marketing consultant and best-selling author of Watertight Marketing.

The workshop is being held at the Gipsy Hill Hotel on Tuesday 15 September 2015 from 9 am to 2 pm, and is being jointly organised by Stephen Bateman, the local Watertight Marketing accredited consultant, and Wheelers Chartered Accountants.

Bryony will take attendees through her structured process of self-questioning, enabling them to complete a personalised priority action plan that they can apply in their own business to achieve immediate results.

Stephen Bateman strongly endorses Bryony’s approach to marketing:

Attracting, engaging, and converting customers are essential marketing skills that need to be learned by small businesses who are not trained in marketing, and who want to stand out in a crowded marketplace and build their long term sales.

Bryony’s Watertight Marketing methodology gives small businesses 13 easy-to-grasp marketing disciplines that equip small businesses with a repeatable process for systematically attracting and converting more prospective buyers as they move through the buying cycle on their way to a purchase.

A light lunch will be provided.

Remember to save 15 September 2015 in your diary. Register now for an early bird discount.
http://bit.ly/plug-your-profit-leaks-exeter
Places are limited.

For further consideration see Bryony’s speaking snapshot.

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Macmillan Coffee Morning

macmillan

We’re hosting a Macmillan Coffee Morning on Friday 25 September 10 am to 1 pm at our offices:

6 Providence Court
Pynes Hill
Exeter
EX2 5JL

There will be plenty on yummy cakes to buy in aid of Macmillan.

We hope to see you for a cuppa and a cake!

macmillan 4

What is the World’s Biggest Coffee Morning?

The World’s Biggest Coffee Morning is Macmillan’s biggest fundraising event for people facing cancer. We ask people all over the UK to host their own Coffee Mornings and donations on the day are made to Macmillan. Last year alone we raised £25 million and this year we are aiming to raise even more.

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Macmillan Cancer Support  – their ambition

There are now 2.5 million people in the UK living with cancer. By 2030, it will be 4 million people, and we want to be there for them all.

One in three of us will get cancer, and it will be one of the toughest things we’ll ever have to face. Our goal is to make sure no one faces cancer alone. We provide medical, emotional, practical and financial support, as well as campaigning for better cancer care. And because cancer affects more than just those facing it, we’re there for friends and family too. We are Macmillan.

macmillan 3

Contact us:

6 Providence Court
Pynes Hill
Exeter
Devon
EX2 5JL

Contact: 01392 360660
Email Address: info@wheelers2020.co.uk
Website: http://www.wheelers2020.co.uk

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August Newsletter

Welcome to our monthly newswire. We hope you enjoy reading this newsletter and find it useful.

Best wishes

Wheelers

MICROSOFT OFFICE FOR ANDROID DEVICES

Microsoft has launched Word, Excel and PowerPoint apps for Android devices that pack all the tools a business user could want. You’ll need a Microsoft account to use them; without one, you can only view files stored on your device or from your cloud storage accounts. This is quite different to other mobile office apps, such as WPS Office, which allows users to make edits without signing up.

Though each app has its own purpose and set of features, they all look very similar with a bright colourful design and simple layout. They have simple controls that will feel familiar if you’ve used Office on a desktop computer. For example, each app has a menu bar at the top of the screen containing formatting options and other editing tools. Additionally, if you have an Office 365 subscription (starting at £7/month for the cheapest plan) you can access advanced features such as ‘Track Changes’ and ‘Page Breaks’ (in Word).

Besides allowing you to open any Office files you have saved to your device, the new apps allow you to sign into your Microsoft account to open any Office files you’ve stored in OneDrive. You can also connect your Dropbox account to the apps in order to access any files stored there.

Despite some shortcomings, the apps are a significant improvement on 2013’s Office Mobile, a free Android app that allows you to view and make small edits to documents. Historically, an Office 365 subscription was required to use Office Mobile but this is no longer the case. The app is still around for those with older Android devices running 4.0 Ice Cream Sandwich and up, but if your device has Android 4.4 KitKat, the new Word, Excel and PowerPoint apps are intended to replace Office Mobile.

Microsoft’s new suite of Office apps for Android devices delivers the robust features that earlier apps failed to. They are designed simply with smart, familiar layouts that mimic their desktop counterparts. For basic editing and reading files on-the-go, they do the job and then some.

microsoft

GETTING YOUR CONTENT RIGHT

We often hear that content is very important for digital marketing, but sometimes it is difficult generate ideas for new posts. Here are a few ideas for content creation to help keep your customers engaged:

Product or Service Tips

Offering some quick tips on how to use your product or service will create content that’s useful, practical and shareable. Tips don’t necessarily have to include a specific call-to-action; instead they can be used to stay at the top of customers’ minds, a useful ingredient in creating sustainable relationships.

Customer Stories and Testimonials

Customer stories and testimonials can be great sources of content because you don’t have to do much of the writing yourself. You might also end up with more stories or photos than you can fit into one piece, so you can save some of this content for future posts. This type of content is effective because the customers who have submitted it will often want to share it around themselves. This is an excellent way to get authentic stories out there about your business.

A Piece on Trends

People always love hearing interesting facts and statistics. This type of information is also easily shareable, so a few simple and interesting stats or facts can go a long way. Perhaps your business can conduct a customer survey and share some statistics about your particular market sector.

Customer Case Study

If current or prospective customers are thinking about using your product or service, the best way for them to figure out if you meet their needs is to hear about a situation in which you helped another customer. Showcasing the story of a customer and how you helped to solve their problem can be ideal for painting the picture of how your business works. Case studies can take the form of an interview, visuals of the customer using your service, quotations about how they used your product or even a full presentation of their story.

Photos of Your Customers Interacting With Your Product

Not only do photos count as content, they can actually be the most engaging – in fact, over 80% of a Facebook Page’s engagement happens on photo posts. That’s a pretty astounding number – you’ll find similar statistics for other social networks too.

Answer a Customer’s Question

If your customers are asking you questions via your Facebook Page, Twitter, phone or in person, you have some idea of what people want to know. Take the opportunity to answer common questions you receive on your website, as this will allow people to easily access information about common questions.

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HOW TO DESIGN EMAILS FOR SMALL SCREENS AND MOBILE DEVICES

How do you check your email? If you’re like most people, it’s often on a much smaller screen than the one you were using just a few years ago. Today, more and more emails are opened on a mobile device. So, when it comes to your business’s approach to email marketing, you need to make sure your messages look great no matter what size screen your audience is using. You also need to think about how people are reading and interacting with your emails in today’s increasingly mobile world.

Formatting

An easy way to make your emails more mobile-friendly is to use a single-column template. This will make it easy for people to see all of your information without having to click to zoom in. People consume information differently on a smaller screen. One of the biggest differences is how quickly they can scroll through and scan information. As such, you should format your email content for people who like to scan. Start with a short header message that sets up the content people are about to read. The copy that follows should be clear and concise. Replace lengthy paragraphs with short, snappy sentences that let people know what you’re doing, why it’s important to them, and what action you’d like them to take. You should also avoid lengthy paragraphs that can slow down the reader and distract them from giving your content the attention it needs.

Images and Branding

Include an eye-catching image that helps the reader connect with the message you’re sending out. Bear in mind that on many mobile devices, images won’t display automatically and some will turn off displaying images by default. As such, it is important not to overload your email with too many images and to always make sure you have text to provide the details people need.

Strong Call-to-Action

Now that you’ve set your message up to work well on mobile, the last step is to make sure your readers clearly understand the action you want them to take. If you want people to show up to an event, or call to place an order, it is important to clearly state what you want them to do and give them the information they need to take action. If the next action is online – to visit your website, register for an event etc. then you should include a link that’s visible and easy to click on any screen size. Remember that on mobile devices, your readers need to be able to use their finger to click or scroll. Avoid stacking multiple links or putting different links too close together. Whenever possible, add a button that’s easy to click from a phone’s small screen.

THE BENEFITS OF DIGITAL MARKETING

Digital marketing has become a normal part of doing business these days. This kind of marketing has gained popularity because it is effective in reaching a wider target market, since a huge number of customers spend their time online. Mobile devices have made this even easier because customers and targets can access the internet on-the-go from any place and at any time. Here are a few of the benefits of digital marketing, as opposed to more traditional methods:

Reduced costs

An online marketing strategy is easy to put together and costs very little compared to traditional methods of marketing. Radio, TV and print advertising can be costly compared to digital marketing. Digital marketing levels the playing field for businesses, as it doesn’t matter if your firm is small or large. With a solid marketing strategy, a small business can do just as well as larger businesses.

Real Time Results

One of the big advantages of digital marketing over traditional options is that it will offer you real time results. You don’t have to wait for weeks to start seeing a result. You can monitor traffic to your website, click through rates, views and likes as they happen. You can then use this data in order to tweak your approach and improve your success rate.

Greater Exposure

By focusing on digital marketing you potentially put your business directly into the hands of your target market – through their smartphones, tablets and computers. Social media has made it much easier to reach your target market and more than ever, people are researching products and services online.

Greater Engagement

By visiting your website, reading more about your services and products, reviewing your business, rating your service and ‘liking’ your company updates your target market can engage with your brand in more ways than ever before.  Digital marketing also helps to encourage prospects, followers and clients to take a particular action. With the right call to action, you can encourage your targets to make a purchase decision and potentially even buy directly from your company online.

digital marketing

Contact us:

6 Providence Court
Pynes Hill
Exeter
Devon
EX2 5JL

Contact: 01392 360660
Email Address: info@wheelers2020.co.uk
Website: http://www.wheelers2020.co.uk

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Watertight Marketing Event

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Watertight

Every small business owner wants to stop leaking profit.
We are inviting you to Bryony Thomas’ 90 minute seminar at Gypsy Hill Hotel, Exeter, where Bryony will take you through a structured process of self-questioning to complete your own priority action plan on a worksheet to take home.

You will leave knowing where to focus your marketing efforts, and in what order to address your leaks for fastest payback.

A light lunch will be provided.

Remember to save 15 September 2015 in your diary. Register now for an early bird discount.
http://bit.ly/plug-your-profit-leaks-exeter
Places are limited.

For further consideration see Bryony’s speaking snapshot.

youtube screenshot

https://youtu.be/kbCXsXqgMME

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